11/9/2022 0 Comments Akila lofi sunglasses![]() ![]() They make great efforts to offer grade-A goods so as to tout their prowess in the hopes of garnering attention from consumers. Akila Lo-Fi 4346 110.00 Color Unavailable Akila Lo-Fi in 4346 Lo-Fi is a modern thin rectangular silhouette with sharp corners and a slim profile. And the best sunglasses brands understand this sentiment. I’ve always understood that quality (acetate, titanium, or gold frames are the tops for frames and UV-blocking polycarbonate, a plastic that offers the utmost clarity, for lenses) is even more important than the prestige that certain logos impart. Yes, I was initially attracted to those sunglasses because they were from Prada, but I am first and foremost a discerning shopper I don't get swayed that easily. Not only did I elicit oohs and aahs from my fellow classmates on graduation day, I felt incredibly glamorous wearing them. That’s a whopping sum for a high school student today, let alone back then. She had the wrap-around frames with thin titanium rims and sizable pitch-black temples in stock, and without hesitation, I bought my first luxury anything. So, a week before I was to wear my cap and gown, having saved every dollar that came my way, my best friend and I visited the store on Madison Avenue (this was before e-commerce was a thing), where I showed the salesperson at the counter a crumpled image that I tore from Details magazine. Acetate Frame, Tinted Lenses, 100 UVA/UVB Protection, 5-Barrel Hinge, Engraved Branding. It was Prada, and I wanted to celebrate my impending commencement ceremony by purchasing that exact pair. Made by hand using cellulose-based acetate, and styled in a classic square shape, these sunglasses are completed with tinted grey lenses to ensure total UV protection. Here’s an example: Two months before I graduated high school, I saw an ad for one of the best sunglasses I had ever seen from a brand that I absolutely respected. And because they rest on the most visible part of your body, they are able to convey status instantly. They are a great entryway into the world of the brand. ![]() Why? Because sunglasses cost less than the other categories, but they impart the same cachet nonetheless. In the luxury sector especially, eyewear is one of the cash crows, generating sales that often exceed ready-to-wear, shoes, and bags. Sunglasses: a huge industry marked by behemoth licensing deals, a constant stream of brand collaborations, and a lot of ad dollars being spent seasonally. ![]()
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